ANN TAYLOR’S STAR WATTAGE: Naomi Watts will be the face of Ann Taylor’s fall ad campaign. Watts follows Heidi Klum and, most recently, Milla Jovovich, both of whom are originally famous for being models, as the line’s famous rep. The campaign, which was shot by Peter Lindbergh, will break in September books including Elle, Glamour, Harper’s Bazaar, InStyle, Marie Claire, More, Vanity Fair and Vogue.

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Naomi Watts has been named the face of Ann Taylor’s Fall 2010 advertising campaign, UsMagazine.com exclusively reports.

“Ann Taylor’s new fall collection makes getting dressed fun again,” Watts, 41, tells Us.

Inspired by Ernest Hemingway’s A Moveable Feast, the collection focuses on mixing European sophistication with timeless American style.

In upcoming ads (shot by photographer Peter Lindbergh), Watts wears everything from an iconic leopard print to classic little black dresses, gorgeous statement jewelry and coats.

Among her favorite pieces? “I just melt into the cardigans,” she tells Us. “You can wear them all day and feel cozy.”